In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Take our 'parent company' quiz! Log in to hide ads. RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. There's a lot of fun there, too.". If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. CoverGirls Instagram posted a video of Charles speaking about his new role. James Charles Dickinson is CoverGirl magazine first CoverBoy. coverboy makeup name change - kedaksempoi.com Willam wears Coverboy Lip Varnish in TruBlu. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. But will more men follow his lead? Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. But you know what? I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Barbie ad stars a boy for the first time. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Jaleesa M. Jones . On Tuesday, the makeup brand announced . Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Are gender roles relaxing inthe world of makeup? Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. The Monitor is a peculiar little publication thats hard for the world to figure out. CoverGirl cosmetics names first-ever CoverBoy - nypost.com This message will appear once per week improve functionality and performance. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. An update on major political events, candidates, and parties twice a week. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line The Best Contour Palettes for the Ultimate Chisled Complexion. I love being extra pic.twitter.com/7Qu1yu8U2P. Beyond fear, beyond anger. I think thats a part of the story here, too.. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. See for yourself. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Follow Facebook.com/CosmoBeauty. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. All rights reserved. Tea. The transformation will take your breath away. Were seen as being global, fair, insightful, and perhaps a bit too earnest. The Christian Science Monitor has expired. "James Charles is no exception. Monitor journalism changes lives because we open that too-small box that most people think they live in. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. logged you out. Did You Hear "Did You Lotion" Growing Up? Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Get ready for some exciting news. Is Skin Cycling the Secret to Better Skin? Here he is with Katy Perry (that highlight tho!!! Jamess selection may be a reflection of that change. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. or call us at 1-617-450-2300. Charisma, Uniqueness, Nerve, and Talent, anyone? Business, Economics, and Finance. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. No one, that's who. Hmmm well that joke is ruined, but who cares! He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Whoever said it wasn't easy being green was lying. CoverBoy! Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. CoverGirl Introduces Its First-Ever Cover Boy - Yahoo One of the makeup industrys largest brands took a big step forward on Tuesday. Some information may no longer be current. Vote for your favorite beauty products now! We can't let our kids get brainwashed like this," Benham said. Makeup artist James Charles - 103FM The First The Finest | Facebook To make each of them even more personal, the collection also features two glossy lip toppers. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Sep 12, 2019. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. R.I.P. All Rights Reserved. Of course, Willam's been beating his face for ages. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. CoverGirl Signs Its First-Ever CoverBoy, James Charles During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. now that CoverGirl has announced that James is its first male CoverGirl. Stay informed about the latest scientific discoveries & breakthroughs. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. For one thing, James has a considerable social media presence in a world that increasingly values social media. And so are five other '90s tattoo styles. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Who needs rainbow highlight when you have this? CoverGirl is giving gender stereotypes a much-needed makeover. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. But I think CoverGirl also hopes that this means more men will wear and buy makeup. The actor describes Harry Styles as "a very kind guy.". Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. I purchased a glitter and a set of lashes. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. Red flags that you're dealing with a man-child. 28,431 views Sep 27, 2019 Does Coverboy cover boy? So its not surprising that its male cosmetics at this point.. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. I just finished up my glitter testers, too, so Im glad were releasing soon. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. "Hopefully, itll also help my beard not shine through." In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. After DragCon, COVERBOY will be available on shopcoverboy.com. You read that correctly: The newest CoverGirl is a boy. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday.