With the rye segment up 23.3% thereis no better time to launch this new variant*. Interesting was in Lux Row today and not one mention of it. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Full stop. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. I am curious why the rebranding. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Its a cheap bottle of whiskey and it tastes like one, too. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. It was on Dixie Highway so, naturally, we were the Rebels. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Maybe next time I'll have to make my sarcasm more evident!!! Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Weller company merged with the Stitzel distilling company (est. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Now that weve covered the basics, its time to get into the real reason you are here. Billy Idol's song "Rebel Yell" was named after the whisky. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Especially for those of us from the south. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. To be truthful, this kinda pisses me off. History of Rebel Yell in America - Dram Devotees Once I became more conscious of the significance of the name, I did find it awkward. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. For Blood Oath Pact No. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Im only speaking for myself and the people I encountered. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Maybe the barrels that didn't make the cut? 2 Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Did it hurt your feelings too? The company was eventually dissolved, and production ceased in the early 2000s. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. For the Trailblazers. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Lets pour ourselves a glass and find out. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. 1872) to form the Stitzel-Weller distilling company in 1910. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Award-winning Rebel Yell bourbon dates back to 1849. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Racer 75 is fine, as long as they actually RACE the trains! Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. . Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash The reason is because it is cheap and good enough. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Check out what we are up to! The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. If youve got a problem with a brand distancing itself from the CSA then youre the problem. I like Rebel Bourbon a lot better at the $13 price point than $18. After that I casually asked at a few others stores and apparently it's the same all over town. Units were nicknamed for their apparent ability to yell during battle. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Where is Rebel Whiskey made? Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Product Description. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Leave a comment below. ago One is less overtly pro-slavery and pro-confederacy. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Luxco was a relatively small NDP and rectifier. Why Changing Rebel Yell's Name is the Right Move John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Home Whiskey Review Rebel Yell Bourbon. Rebel Yell was a term coined for the battle cry of the confederate army. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. With these changes also brought about a hike in the price. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. I'm not sure why Rebel is less offensive than Rebel Yell. As this article mentioned the rebel yell is not an offensive name. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Use of the "Southern war cry" precedes the Civil War. This nose is sweet and much more grain forward in its aromas. In Virginia battlefields, monuments, and references to the areas history are very common. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. The Luxco distillery is located in Louisville, Kentucky. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. The brand was meant to celebrate the 100 year anniversary of the original Weller company. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. Many of these are answered in the article above. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Yes. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Good luck selling and Never Go Quietly! After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. The standard price of Rebel Yell used to be right around the $12 mark. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). We have to acknowledge and accept our past. The new Rebel Yell look (image via Luxco). Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Honestly, at first, I thought more about the Billy Idol song. Rebel Yell | Whiskeypedia Wiki | Fandom They were trying to distance themselves from that heritage because its becoming less an less accepted. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." It was just a name. Yep, they did. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. This isnt to say its bad. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. But more importantly, we cannot white wash history (forgive that wording, please!). Other wheated bourbons include Makers Mark, Larceny, and W.L. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Aaron joined the drinks industry in 2013. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Billy Idol wrote the song because of the bourbon. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. 17. Rebel Yell whiskey was mashed, distilled and barreled at another facility. So the arguments that this is another move to erase history arent accurate in my opinion. Be More Rebel. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). The phrase you get what you pay for applies quite well to Rebel Bourbon. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. The move has been met with serious opposition by some fans. Single barrel still says yell. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. And Charley said, "Well it wouldn't be proper since I sold it." In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Sharp. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. I think you hit the nail on the head on this. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Confederate soldiers may have imitated or learned the yell from Native Americans. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Edit: Watching this yo-yo up and down has been hilarious. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. An American classic is reborn for anew era of rebellion! At last it grew too dark to fight. Click here to learn all about mash bills. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Getting a little punchy here, down in the DeepSouth . Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. When compared to the lineup of other wheated bourbons, that price is hard to beat. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Changing it just seems to serve no purpose and make the park seem more bland. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Waitis that name potentially offensive? We live in an era in which some people are always going to find fault with something that isnt politically correct. Landon Sampsell We will never go there again. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. I dont remember ever seeing any historical theming or educational features. Without fail, it was Yellowstone or Rebel Yell. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! WorldSeries2021 6 mo. etc. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Perhaps as a result, availability is limited, and prices may vary. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. It was renamed in 2011 after being sold to the Luxco company. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. I thought that moniker just applied to Ole Miss fans. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. From there, most bourbons will contain malted barley, and rye. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. A wheated bourbon. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. To me it was just a name given to a coaster, devoid of any historical or political significance. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. And since there is no statement of age, we know the whiskey is almost certainly four years old. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. With the news of the name change of the Rebel Yell being the last straw. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. People who don't think it tastes very good refer to it as Rebel Scum. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website This unique style offers hints of honey and butter followed by a . Weller. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Privacy Policy. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. 1965. Did something happen with Rebel Yell bourbon? : r/bourbon